Njegov viski premašio cifru od milijardu dolara!

A.B. | sport 2019-04-27 13:07:57 2019-04-27 13:07:57

"Proper Twelve" preplavio SAD

AP/Seth Wenig

Već dve i po godine Konor MekGregor nije MMA borac. Ustvari, borac je samo na papiru. U stvarnom životu je biznismen, hodajući marketing i poslovna prilika.

U dve i po godine odradio je jednu borbu i izgubio od Habiba Nurmagomedova. U tom vremenskom periodu boksovao je i protiv Flojda Mejvedera te inkasirao oko 100 miliouna evra. U međuvremenu je lansirao novi proizvod - irski viski "Proper Twelve" koji je doživio uspeh kojem se čak ni MekGregor nije nadao.

Prema posljednjim službenim podacima prodaja njegovog viskija porasla je za 12 odsto i prvi put u istoriji prodaja irskog viskija u Americi prešla je milijardu dolara. MekGregor je popularnošću svojog viskija uzrokovao pad vodećeg komercijalnog viskija na američkom tržištu "Jamesona".

 
 
 
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Who’s ready for a @properwhiskey spin class this weekend? Fun fact for you all, before I began to make a living out of fighting and Whiskey, I was a boxercise coach at my local gym, SBG. I charged €10 a class, with €5 of that to be split with the gym. This was just before my UFC debut. I had given up everything to make my dream a reality and I had not got two cent to rub together. These classes would literally get me my pack of chicken fillets and broccoli out of Tesco so I could eat for the week. Carbs were the enemy at the time, and also costly, so they were ignored happily lol. Fast forward today and we have collectively reached $1b in annual sales for the first time ever in Whiskey’s long and decorated history! What an amazing journey! I thank my lucky stars, my work ethic, and most importantly my loyal fans for all of this! Thank you all so much! Let’s keep pushing everyone, hard work pays and dreams come true!

A post shared by Conor McGregor Official (@thenotoriousmma) on Apr 25, 2019 at 9:25am PDT

Analitičari smatraju da "Jameson" oseća posledice upravo Konorovog ulaska na tržište sa svojim brendom "Proper Twelve".

Viski je lansirao prošlog septembra u Irskoj i SAD-u, a sad je dostupan i Velikoj Britaniji, Australiji... MekGregor je najavio skori ulazak na vrh i skidanje sa trona "Jamesona" kao najpopularnijeg viskija.

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